The RIGHT WAY to Pitch your Indie Game

If you are part of a game development studio, you will need to pitch your game to publishers, investors, and most importantly your fans. Yes — every bit of marketing is part of an elaborate pitch to Twitter, Itch, Youtube. You are vying for their attention, their purchase, and their playership.

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Photo by Headway on Unsplash

Even if you are not the head of your studio or team, you will still need to know how to pitch your game. Reason being, your game pitch is the core of why you are working on this project. If your pitch cannot answer a) what makes your game special and b) what special things your team will bring to the table, then you are better off putting the project back on the shelf.

Know your audience

Any kind of pitch, especially a game pitch, is still a sales pitch. This means you need to know your audience, not waste their time, and get right into what you have to say. Don’t start with any framing devices, fluff, or needless hesitation.

Always start with the solution

Next, you need to provide a compelling narrative about both your game and your team. Remember the goal is to get your listener excited about your project. If you have SHORT slides, video, GIFs, whatever — break those out. The best way to start a good pitch or demo, is to show the solution first. Get them asking questions in their heads, excited for what you have to say.

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Put your game in the hands of your audience if possible! Photo by SCREEN POST on Unsplash

Focus on Uniqueness

Then, get straight into the meat-and-potatoes; your core concept. Remember that standard game mechanics (e.g. “This is a platformer with a crazy difficulty curve!”) are not unique points. Yes, its definitely important to describe your game mechanics, but do focus on the special components of your game. This means never-before-seen elements.

Show Competence

If you still have time after getting through all of that (successful pitches are a succinct 60 seconds long!), tart talking about what your team brings to the table. Sure, your idea is ambitions, but you have what it takes to pull it off … right? Show you are organized, ambitious, and experienced enough to create your game. If you have a demo, show that off now. If not, prepare to give them your card or promotional materials. Whenever possible, personalize your leave-behinds as it will give them clear next-steps and expectations on how to reach out to you.

Conclusion

If you have conducted a pitch meeting, what additional tips do you have that I may have missed? Feel free to leave them in the comments. If you have an upcoming pitch, good luck and remember to be prepared!

Freelance game designer / developer. Full stack developer. Board game geek and cat tamer.

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